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When it comes to search engine optimisation to get your webpage’s to rank better there are many things that search engines take into account when it comes to onsite factors. When I say search engines what I really mean is of course Google as this search engine is by far the best search engine.

Why is Google the best? Well mainly due to its PageRank algorithm, no one’s know exactly how this works but industry experts have spent years trying to find out what works and what doesn’t.

I will explain just a few of the onsite factors that PageRank takes into consideration and in my option help the greater good, which is Google returning relevant Webpage’s in its search.

Meta Tags

Meta tags are little pieces of code that is found at the beginning of an html webpage and gives help to search engine what the page is about. These tags mainly consist of Title tag, description tag, and keyword tag.

The title tag should give a brief explanation of what the webpage is about and this information is displayed at the top of the web browser and is the clickable part in the search engine listing.

The description tag should also give a longer description on the webpage with a call to action to entice searchers to click on it. This information is displayed below the clickable part of the search engine listing.

Keyphrase tag is mostly ignored by Google these days due to the abuse that spammers have gave it over the years; however, this tag should contain a list of key words that describe your webpage separated by commas.

Text elements

Some of the text factors are: how many words are on a webpage, the use of H1 (header text) and bolded text. These are just some factors that Google take into account, the proper use of these elements should be observed. Another factor that Google uses is Latent Semantic Indexing or LSA for short this is a lesser know factor in which Google analysis the words within a webpage and checks them against known words that are associated with that particular topic.

This just a few I have described here more to follow in later articles. If you are looking for a great SEO company that have involved themselves for years in researching the onsite factors I would recommend these guys, they also specialise in website design.

Do you need to worry about these onsite factors? Well yes and no if you write your webpage’s with the visitor in mind then you should cover most of these points naturally.

Author
Jack Mack

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